Comments on: Is Ethical Marketing An Oxy-Moron?

By: Kimberly Bock

Kimberly Bock — Mon, 08 Sep 2008 02:51:01 +0000

Bummer. *sniffle* *sniffle* it’s just not fair.

By: Simon Slade

Simon Slade — Mon, 08 Sep 2008 02:03:04 +0000

@Kimberly Bock
I feel honoured! And sorry, I am taken!

By: Kimberly Bock

Kimberly Bock — Wed, 03 Sep 2008 05:00:27 +0000

I think Simon Slade has just officially become my new hero. Simon, are you taken? haha

By: Simon Slade

Simon Slade — Wed, 03 Sep 2008 04:40:59 +0000

A very thought provoking article. We need to hope that all companies, whether multinational corporations or small home businesses, operate in a way that is ethically and morally right so that personal wealth is not the only aim of individuals in this world.

By: Dennis Edell

Dennis Edell — Fri, 30 May 2008 19:30:19 +0000

A little story if I may…..my dad used to tell us that any Veteran from back in his day won’t touch the Red Cross with one thin dime…nothing, nada.

They used to SELL the doughnuts and such to the Armed Forces.

That’s just wrong.

By: Dennis Edell

Dennis Edell — Fri, 30 May 2008 19:27:23 +0000

One of the biggest problems is “not for profit” is turning into one of the biggest shams in history as more and more learn how to abuse it, and it’s turning many away from what should be an honorable thing.

I certainly plan to do my part though. For instance, 2 (possibly 3) of my 5 nieces and nephews were born with juvenile diabetes, so you can bet that’s at least one organization that will get a percentage of me.

I just need to get to the point where 95% of my profits aren’t going “back into the business” as the saying goes.

As for ethics in marketing, I take some pride in feeling that I’m as “white hat” as you can get, and I don’t mean that in a strictly SEO capacity….I’ve already left a bit of cash on the table (at a time it is most needed) because the situations just didn’t feel right.

By: Joe Marchese

Joe Marchese — Thu, 29 May 2008 19:13:13 +0000

@Tad Chef: Here’s the beauty of self selecting your sponsor; If these sponsors are not doing right by you, don’t pick them. In the short run, SocialVibe is all about turning media dollars into charitable donations. But as major corporations become more and more reliant on people to spread their message, people can more and more affect how that business behaves. Giving people the choice of who they support, hopefully, drives corporations to be even more ethical given they will rely on people not only to purchase, but be their media and marketing.

While I don’t agree with your stance on the corporations stated above, no entity is perfect, much like no person is perfect, if this is your stance and people agree with you, they can choose to not support particular corporations and let them know why. In the end dialog is better at solving problems than silence. In the meantime we can try to do some good by turning billions in advertising into donations to charities that we all believe in.

By: spostareduro

spostareduro — Thu, 29 May 2008 18:32:20 +0000

thanks so much for all you said about me kristen. i dont know what to say. lately, i have gotten a lot of spankings from those i used to promote, because, as tad suggested, theres a fine line between those who show an ethical facade, but soon show their true colors. sometimes, as in the example of coca cola, it may take longer to expose and may even cause a large degree of damage in the meantime. but once exposed, we adjust accordingly, pass on what we’ve acquired, and hopefully others will do the same. this is how we combat the damage done.

are we psychically capable of seeing the truth behind the lies? to me, if we want to practice ethical marketing, it means taking responsibility for who we promote, what we promote, and how we promote it. referring to the company, the product, the service and yes even the people performing the service / etc.

awareness is key.

until further notice, we should never assume that doing nothing is best. or worse yet, we should never assume that its ok to share the floor and contribute to those who prove themselves to be ‘ok’ with encouraging unethical mindsets.

these injustices should send off alarm bells that say run. take what you can get while you can get it mindsets are also an alarm to me. it suggests greed and selfishness. which means its likely that they are the same 24/7 in everything else they do.

i am trying to learn the best way to research marketers goings ons – work history etc..this is new to me, but im glad im on this mission more sooner than later. and i am glad you and i have met.

any way you look at it, complacency is never going to create positive change. only activism. when a group gets together to discuss how to make the world a better one, it plants seeds of ‘i belong.’ when that feeling sets in and you know that you can be of service to families, friends, and the earth as a whole, your life becomes more fulfilling. giving..not taking, and promoting that vs i want it all and i want it yesterday, shows integrity and endurance, which are highly marketable as well.

thanks again for the mention.