What do college basketball and Volvo have in common? More particularly, why is Volvo launching a campaign the “Biggest Fan of the Big East” in conjunction with their debut of the naughty V60?
16 alumni of 16 different colleges are contesting to win the title of the “Biggest Fan of the Big East.” For those sport illiterate like myself, the Big East refers to college basketball. On alternative weekends, each contestant will drive a V60 to their former college to campaign for their title as the “Biggest Fan of the Big East.” The winner will be flown in to New York for the Big East Championship, and their school will receive a $10,000 donation! To help your favorite Biggest Fan and their school win, cast your vote on the website today. You can follow the progress by checking back at mybigeastvolvo.com.
Surprisingly, there is an impressive number of female contestants in a seemingly masculine natured campaign. In proceeding posts we will learn why these women are so passionate about college football, as well as their involvement in social media today.