Once upon a time, twitter had no @s. If you wanted someone in particular to see your tweet, you used their name and hoped they’d catch it. Then people started using @ in front of the name so others would know who the tweet was directed to. Twitter saw it, and thought it was good. Then Twitter decided [...]

Reach is the number of people I can potentially reach out to on a site (not counting others sharing my info).

Are you using Twitter? Are you following so many people, in hopes to have them follow you, that you can’t keep track of even one conversation? Are you following people you don’t even want to follow out of guilt because they are following you? If you answered yes, to any of these questions you [...]